Miller's WolfHaven

Logo design and branding for Miller's WolfHaven, who breed and raise Wolf-dog Hybrids.

Like the motto "Where Wild Meets Family" states, the company values family, the wild nature of wolves, and the ability to unite the two harmoniously.

I developed an "M" lettermark that was comprised of an adult wolf with its pup formed from the negative space howling at the moon. This created an organic "M" that serves as both the icon and M in the text-based variant of the logo.

The company didn't want any vibrant colors, and chose to pursue a Black and White palette, to match the Black, Grey, and White fur coloring of the wolves.