This is the web layout I designed for Bulan Project. BP is a personal project by my friend Elle Luna (IDEO, Mailbox).
For this layout, we made sure to keep the focus on the cloth itself. Everything else was secondary. The product photo was taken by dropping the cloth against a white background numerous times while capturing the fall with rapid-fire. The goal? To "catch" the cloth at its most "exposed" moment. (Moneal did the photoshoot)
Bulan – "moon" in Indonesian – is a multi-purpose cloth that accurately reflects the 2014 moon phases. It was designed in San Francisco by Elle and made in Bali by friends and master Batik artisans employing centuries-old hand painting and hand dyeing techniques.
Learn more about it on it's TechCrunch coverage and grab yours (only 100 were made)!
keyboard shortcuts: ← previous shot → next shot L or F like Z toggle zoom