The Logo Smith - Logo & Brand Identity Studio

Building/Construction Logo

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Building/Construction Logo construction building logo design logos identity optical illusion red

Close to final design. We have altered the colour sequence in the graphic: putting the visual focus on the walls rather than the floor. The original colour pattern seemed to distract from the 3-D aspect a little, created the wrong focus point.

As I have shrunk the logo-mark down for this revision, I ended up creating medium weight of the Panelit font, as the bold was too bold and regular was too light.

This is the key-line version.

For printing purposes: letterheads, business card and other forms of marketing etc, the roof will be white and then embossed or a Spot-UV applied thus lifting a portion of the building up from the paper. For web use, a 2-3% tint will be applied as the image shows.

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