1. Client Name:
Marketing & Public Relations
2. What the business does:
A former newspaper writer, Now write articles and PR for businesses like tips, articles (content marketing) and then promote it through social media to drive traffic to their websites and improve their sales. So instead of a company showing commercials on TV or radio they should forget about old forms of media and hire me to tell their story directly to their customers using digital technology (social media, videos, data mining, email etc).
The brand to build is: Very TECH savvy, INNOVATIVE, COOL, MODERN. VIRAL (ORGANIC)
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