I don't normally keep posting shots but I've gotten a bunch of feedback that I've been trying out. Here I matched the line thicknesses in the type and the mark.
The goal from the beginning was to build this triangle shape with nothing but implied lines between 3 elements: type, icon, and negative space. My eye has a lot of fun with it, but it doesn't jive with some people. Love the process. Thanks ya'll.
3 months ago
Nailed it. Increasing thickness was a good move!
I agree with the thicker type. Looks great, I do prefer with no container if I had to choose between that.
Much prefer this and I liked the last one. Very bold.
Prefer it out of the triangle, feels less constricted.
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