Smashing Boxes Brand Evolution

New logo mark for Smashing Boxes. In 2014, we are going to be rolling out new branding, new website and new work.

In a few short years we have rapidity grown without revisiting our initial branding. We have been working on it for the last 6 months and will slowly be releasing more of it. We started out with a box, then evolved it into an isometric box when we realized it was very similar to dropbox. Stripping away everything and still using our heritage of a box we ended up here.

We are all about ideas, disruption, innovation, and pushing technology boundaries daily. The box is a classic archetype that represents a dilemma in people’s thinking. It is a constraint, yet it is also an opportunity. You don’t have to stay in a box, and you don’t have to necessarily think “outside of the box”. When there IS NO BOX, you are free to build the solution that best meets your needs with no restrictions.