Arete / Brand Book

A complete Brand Playbook for Arete - personalized mental health and virtual coaching app.

To align with the current trend in sports apps, we made the app with the dark mode in mind and used a combination of colors from a small color palette with a touch of neon fluorescents. By adding gamification elements, the app becomes a personal wellbeing hub where young athletes can share their progress with coaches and parents.

Wanna connect or team up?

Don't miss any of the shots:


Or, say hi at

More by Neopix

View profile