Arete / Brand Book
A complete Brand Playbook for Arete - personalized mental health and virtual coaching app.
To align with the current trend in sports apps, we made the app with the dark mode in mind and used a combination of colors from a small color palette with a touch of neon fluorescents. By adding gamification elements, the app becomes a personal wellbeing hub where young athletes can share their progress with coaches and parents.
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app
book
brand
branding
chatbot
colorful
dark
fitmind
fitness
green
guidelines
illustration
ios
mobile
styleguide
ui
ux
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Posted on
Jul 17, 2020
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