This was a concept I came up with 3 years ago (hence the olde iPhone 4 render).
Cord is a 'Personal Attack Alarm', if the user is in distress they can pull the Cord from their phone and it will trigger a very loud siren and flashing light from the Cord device.
The iPhone app will then send the GPS co-ordinates to the users pre-designated emergency contacts and alert them that the user is in distress.
The idea never got any further than a few renders so I figured I should stick them on my dribbble portfolio before they get forgotten.

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