Almost a year back I designed this landing page for a then secret project. The project evolved quite a bit since then and I'm no longer part of it, but I thought I can at least share some bits of it.
As with any landing page, it should have a primary goal (in this case it's sparking interest and collecting prospect's email) and main focus should be always on "call to action". We didn't do any A/B testing back then, so I don't really know how it would perform though.
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