CX Map / User Journey

49 customer journey

A portion of a metre long customer experience map I designed after numerous workshops, user interviews and support call analysis. The purpose of this exercise was to create a birds eye view of the customer experience and highlight known pain points along the way. This outlines what the users is 'Thinking', 'Doing' and the positive or negative emotion associated with the task.

keyboard shortcuts: previous shot next shot L or F like Z toggle zoom