Typography Assignment: Immediate Message

We were assigned to choose an ad that we considered bad in its blatant lack of thought or consideration for its content. We redesigned the ad six times, within the following parameters: (1) same typeface, size and weight, (2) vary weight, (3) vary size, (4) add graphic elements, (5) add gray/tints, (6) add one color.

http://shaynesmith.me/130821/2205232/graphic/typography-assignment-immediate-message

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