Amanda Mausner Visual Identity

Amanda Mausner is a coach, educator, and career strategist who helps her clients find the resources to increase their well being, discover their purpose, and find work that they love.

For Amanda’s identity, we explored windy lettering, loops, twists, turns, and squiggles that represent the “all over the place” windy career paths that her clients have found themselves on.

We wanted her branding & messaging to normalize those windy paths and say “HEY. You got this. You don’t have to stay in line. It’s cool to do something you love. Let’s find out what & how together.”