This is from my mood board for a redesign of a new client's identity. Upon rescuing their first greyhound, the clients imagined their dog proclaiming "Life is for living, so lets get on with it!" as it bounded into their home for the first time. For pet owners, these statements really hit home and can create a powerful emotional response, especially for those whose pets were rescues. I am proposing for this to become the essence of the brand.
4 months ago
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