The final mark and some of the deliverables from my EA Games rebrand project. As stated before: I wanted to keep enough of the current logo's DNA, but bring it up to date and make it feel more friendly, open, and playful.
Please feel free to checkout the full project and leave comments as you see fit! Cheers.
4 months ago
This is awesome man! I was this was for real. Definitely a good update to their current branding.
Hmm, interesting! I guess my main comment would be that this concept of yours makes them look very passive and more low-energy. To me, I see EA as a very fast-paced forward moving company, known for their lively action and sports-related games. I can't speak much for their culture, but I do imagine that most of their employees are very gung-ho and aggressive about what they love to do.
Their current logo does communicate more aggression/forwardness a lot more, which I don't think this concept is doing very well. However, I do like the treatment of the type in general - its unique and fun at the same time.. :) Its definitely a lot younger and "fresh" compared to the current logo.
@Aldrich Tan Thanks for the comment man, and I totally get what you're saying. One of my main goals was to make it a little more "accessible" to the general public, IE: a lot less aggressive. As a big part of their business is shifting to mobile, I wanted to create something that a younger target could also connect to a lot easier. I also wanted to shift the focus onto the games themselves, as opposed to how it is now - the logo being overly dominant on much of the packaging and whatnot. As they are a publisher, I feel that they should almost be secondary to the game - much like a book publisher would be. Really appreciate the comment!
@Kristian Hay Nice style... (more on behance)
very sick! @Kristian Hay
I love this work. Clean logo, type and colours boldly pushes it forward to feel more fresh and contemporary, while working well across all of the applications in print and digital. Awesome work, brilliantly crafted.
However, I'm not sure the feel of it fits what EA do. Your brand comes across as a kick-ass software / technology company. Hi-tech, slick and professional. But, to me, EA is not a tech company - they tell stories that involve people and their passions.
With that in mind, the slick techy vibe doesn't really say storytelling and the feeling that people get when they get stuck into playing.
These awesome photos of gamers stuck into an epic challenge say it all. EA forge dreams into reality. They make you a football star or a cyborg warrior or a rally car driver. They transform their players into someone different. Their brand should be about that.
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