Yondr Studio was invited by Tractorbeam, in Dallas, TX, to join them in their ambitious rebrand of legendary hat company, Stetson. The task assigned to me in this rebrand was that of reworking the historical Stetson crest that has represented the company since its founding in 1865. It was an incredible honor to come alongside such an amazing group of people in order to help carry on the legacy of this great American icon.

You can see/read more about the project at yondrstudio.com

Yondr Studio
The illustration & design studio of Nathan Yoder
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