We've been in the need of a new identity for quite some time. Our current logo is not very usable. It only works in white, on a colored background and only when viewed it's above a certain size.
So, fresh outta Photoshop. I present to you one of our latest ideas. A simple, but very usable, abbreviated type logo. Going back to basic.
The photo is a little out of context, but works well in showing the type of photography that can be used in combination with the logo. I've altered the photo to a more blue faded look and added some sharpening / depth technique to make the letters stand out. ( Photo by Wouter de Jong )
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