Today we are proud to announce Instagram 5.0. We're very excited about this version as it's a big one!

The biggest feature is Instagram Direct; the ability to send Instagram photos and videos to just a select bunch of friends.

What we really want to touch on with Instagram Direct is that every photo and video that a person gets is like a gift. It's meaningful. It's the start of a conversation. It sends a universal message: "I thought of you."

Next to that Instagram 5.0 includes:
- iOS 7 camera design,
- a new optimised on-boarding flow — including one-click login with Facebook,
- and many more small tweaks

We're super excited about this one, and hope you love it as much as we do.

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