Today, we’re excited to bring you Instagram Direct, a new way to send photo and video messages to friends.
Over the past three years, the Instagram community has grown to over 150 million people capturing and sharing moments all around the globe. As we’ve grown, Instagram has evolved not only into a community of photographers, but also into a means of visual communication. From a photo of your daily coffee to a sunrise shared from the top of a mountain hike, every Instagram moment contains something you find special—something you broadcast to your followers when you tap “share.”
There are, however, moments in our lives that we want to share, but that will be the most relevant only to a smaller group of people—an inside joke between friends captured on the go, a special family moment or even just one more photo of your new puppy. Instagram Direct helps you share these moments.
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