Breno Bitencourt

Step by Step // Corners 13/15 - Logolounge 2020 ⠀

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Trend Report // Logo Exercise ⠀

To reach this stage of this small project I needed a lot of this thinking. Tried something very straight forward, just steps made of type (or viceversa); each big event happens step by step.

Feel free for give me some feedback, does the concept feels nice? What do you people think? Would be nice to hear what you see on this symbol :)

This side-project is meant to be an exercise on the logo trends of the year. As I've said on the previous posts, my motivation is just to study the trends and hopefully create interesting concepts using it as platform, experience some new styles, etc. I hope you enjoy this project with me (feel free for check the 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11 and (many of them) 12)!

Plus, I've decided to work on a fictional logo concept for each of the sections created for the Logolounge 2020 Trend Report.
So I'm excited to try this new stuff and hope you people are enjoying this quick journey with me as well! ⠀

Let me know what you think about this work, my friend :)
Your feedback is really highly appreciated! ⠀

The description of the trend I'm following on this shot is above, I'd love to keep the discussion on this topic flow so here goes the text: ⠀

"As designers, I cheer on any of our ilk that creates a product so engaging that the public becomes inextricably involved in it. I mean isn’t that one of our ultimate goals—to captivate the public and create a symbol that can’t be ignored? Optical illusions often do that as do single perspective murals that shift appearance with our vantage point. We’re readily mesmerized by the sidewalk artist that create such illusions as making it appear there’s a waterfall or a gaping canyon in the middle of a plaza that’s no more that a deceptively realistic rendering. ⠀

I believe designers understand that there are many triggers for consumer engagement and deceptive dimension is one of them. Anytime we can extend that mental participation in what we design for our clients, we are creating neural links with their brand. We refer to these as “Cornered” because each has manufactured the illusion of space by wrapping their design around an artificial reality. These all reside on a flat plain of white that gives no hint of dimension, but that can serve as the perfect canvas for these to dimensionally exist in undefined space." ⠀

(article excerpt by Bill Gardner) ⠀

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