Nike Rebranding

I decided to rebrand Nike, to a vintage concept, using a different typography and giving a new color concept.

Rebranding is a marketing strategy in which a new name, term, symbol, design, concept or combination thereof is created for an established brand with the intention of developing a new, differentiated identity in the minds of consumers, investors, competitors, and other stakeholders.

More by Julieta Hernández Sabatini

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