Super early peek at a new branding project that we are really excited about. This will be a new major carrier that will be strictly for U.S. active duty and veterans. The brand will represent the strength and tradition of each department - Airforce, Navy, Army and Marines but will also have extreme flexibility to be unique to each department with specific identifiable color palettes, messaging and more. This is not the final package, it is the exploration of color, type and mark in context to get a better feel of the mood.
This carrier is not a government run agency. This is a smart, trusted, forward thinking technology company that wants to serve a great and deserving demographic.
It is our goal to make it true to the values of the users but also very technology and design oriented.
Stay tuned for many more shots from the team. We just started this week :)
Big props to @Sam Stratton for his work on this project.
4 months ago
@Bill S Kenney and team: this is so awesome! Want to see moarr!
put the other one backup didn't got time to check it haha :D
Excited to see more! -- I see two different anchors.. is this intentional?
@James Mathis Yeah that was an error on my part. The Anchor on the face of the box is the most up to date version at the moment.
Oh... Oh... I like that. I like that a lot.
Love that concept and colors @Bill
Maybe a little bit of concern with perspective angle, but probably the sight deceives me. ^.^
I love colors and the simplicity but I don't think you've captured Air Force or Marines well at all.
I agree, this Marine would like to see something a tad bit more iconic and recognizable.
@Stuart McCoy @Daniel E Kling Jr we agree, thanks for the input. This was the exploration from week week 1. We have plenty left to refine and dial in.
Def don't want Marines all mad at us for not having the best mark ;)
Awesome presentation @Bill S Kenney - That little light blue stripe across the bottom is perfect.
@Bill S Kenney as a veteran, I approve!
I'm interested in the design decisions behind the Corps side of things - Is that a reference to the globe in the Eagle, Globe, and Anchor?
Sorry to say @Bill S Kenney I don't wanna be that "d*ck" here, but lately, there's nothing to like on Focus Lab team, don't know why, but nothing that really strikes me :(
@Charlie Isslander No worries, I don't expect you to be jumping up and down over one concept that came out of our week 1 exploration.
@Bill S Kenney it's not problem of this, it's just, that it have no soul lately, everything seems generic :(
@Charlie Isslander noted.
@Bill S Kenney it's not that I'm rude or something, you know me, I like you and team, but if you look at this http://dribbble.com/focuslab and go back few pages, all looks same, nothing that strikes you to click and preview more or read about it
@Charlie Isslander There is certainly a lot that goes into that ( ie: what can and can not be posted, time to post etc ) but I def hear your point and not taking it as an insult.
Oh thats awesome news @Bill S Kenney - best of luck with the work! And keep us updated as usual!
@Bill S Kenney Might want to look into their respective service dress uniform for color palette references that are elegant and would be easily identifiable by that demographic. You might also benefit from looking at iconography from unit patches and badges while you refine your icons (maybe a little more tradition vs chic). Those are my 2 cents as an Army vet, it looks great though, as always!
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