Day Nineteen: Retro Trainers

Over the summer I created over 35 achievement badges for the Withings Health Mate fitness app.

Day nineteen is retro trainers!

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“The British English term "trainer" derives from "training shoe." There is evidence that this usage of "trainer" originated as a genericised tradename for a make of training shoe made in 1968 by Gola.

In the 1970s, jogging for exercise became increasingly popular and trainers designed specifically for comfort while jogging sold well. Companies also started to market their products as a lifestyle choice. Soon there were shoes for football, jogging, basketball, running—every sport had its own shoe.

In the late 1970s, established sportswear and fashion brands, such as Le Coq Sportif, Kangol, Adidas and Pro-Keds attached themselves to the emerging hip hop scene.”

(From Wikipedia)