Ideology Design Studio

Sabah Games (SAGA) IX Keningau 2019

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Sabah games (SAGA) is a biennial state sports game in Sabah. It is also the biggest game in Sabah. Client commissioned us to review the visual identity of the SagaGames, modernize the design and to show consistency in all communication, print media. An opportunity for us to develop a series of youthful, energetic visual that hasn’t been changed for years. We believe a small change is all it takes to make a big difference. We look forward to the revamp of Saga Games identity system. -

Thank you Minister of Youth & Sports Sabah - YB Phoong Jin Zhe for the opportunity to redesign the visual, promotional materials for this game. During the design process, we have also proposed a professional photoshoot for our athlete, to use as our main visual in all of the promotional design - which has never done before in Malaysia. Thank you Rayzam Shah for flying back for the shooting. Credits to the efforts of different production units, public servants, who contributed in this project in such a short period of time.

The concept is to bring back the spotlight towards Sabahan athletes who contribute to the country/state and Sabah is very proud of them. Hence, the use of lighting and spotlights is to shift the focus point back to local athletes, as we believe they deserve the attention for their contribution.

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