This logo design was created for a NZ daycare. We went for a bright light blue to communicate calm and stability. The vibrancy of this shade also adds a sense of fun and energy to the brand. The cub bear has been created out of negative space to allow for a more simple look and to provide more flexibility with background colours across various communications. This visual device also aids in creating a visual bond between the two bears. The bold, cheerful, childlike typeface was used to appeal to the target audience.
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