brü coffeeworks

Screen_shot_2013-11-11_at_8.01.10_pm

2 Responses

  1. Trevor Denton Trevor Denton

    First draft logo for brü coffeeworks based in Chicago, IL

    My initial thought here was to create something minimal that holds a strong concept by using the umlaut and a recognizable symbol.
    The umlaut is being emphasized as not only part of the
    brü coffeeworks name, but as an actual mark that represents a cup.

    Consequently, I noticed some subliminal imagery in this design as I was finishing up. A smile.
    This does nothing but generate subtle positive associations and personality with the brand.
    In my opinion this was a very fortunate surprise.

    5 months ago

  2. Lucas del Río Lucas del Río

    Can't see anything else than a funny smile :P haha looks so positive :)

    5 months ago

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