Blue Egg (Hands & Birds) // Handout 10/15 - Logolounge 2020

Trend Report // Logo Mark Exercise ⠀

Here very differently from the previous one, I'm going with a very abstract (ans still figurative shape) meaning: who follows me from a long time ago knows that I like to design ambiguous shapes, many times with a multiple interpretation and amorphous symbols. I'm trying to go in the trend, two hands, but forming a bird that can be more than one (curious to know what kind of bird you're seeing). Add to it the thing one of the hands are picking, is that a simple 'feather'? And of couse: a blue egg! Also I'm thinking this can start a serie...

Feel free for give me some feedback, does the concept feels nice? What do you people think? Would be nice to hear what you see on this imagery :)

This side-project is meant to be an exercise on the logo trends of the year. As I've said on the previous posts, my motivation is just to study the trends and hopefully create interesting concepts using it as platform, experience some new styles, etc. I hope you enjoy this project with me (feel free for check the 1, 2, 3, 4, 5, 6, 7, 8, and (I'm almos losing it) 9)!

Plus, I've decided to work on a fictional logo concept for each of the sections created for the Logolounge 2020 Trend Report.
So I'm excited to try this new stuff and hope you people are enjoying this quick journey with me as well! ⠀

Let me know what you think about this work, my fellow :)
Feedback is really highly appreciated! ⠀

The description of the trend I'm following on this shot is above, I'd love to keep the discussion on this topic flow so here goes the text: ⠀

"Take a look at this beautiful array of hands that are abundant this year. Dramatically different in illustration style, and beyond the hands themselves, there’s one distinct commonality: They all have something either hovering above them or we captured these elements in free fall. This may be symbolic of the magical essence of the relationship between the product and the user. Grant it, the bird has reason to hover but there is some kinda special levitation going on when a bottle not only rises out of the hand but GLOWS!

When a hand appears as part of a logo, it’s often to represent a human experience that’s part of the brand assurance. I think these demonstrate a receptive attitude with palms up, open and at ease. These hands impart a new-age culture and are likely to be accepted in an artisan boutique or definitely in a business to consumer category. Handcrafted products seem to fit this genre, but more likely these are associated with an experience with an extraordinary promise. These marks tell enchanting stories and ask the consumer to both suspend belief and to believe at the very same time." ⠀

(article excerpt by Bill Gardner)

Breno Bitencourt
10+ years experience 1000+ logos DONE AWARD WINNING DESIGNER

More by Breno Bitencourt

View profile

  • You might also like