On My Way Branding

In a period where everything is manufactured in series and on a large scale, the search for unique and personalised goodies is increasing. Craft and handmade accessories are increasingly targeted, as well as limited editions. On My Way is a brand that came to allow people to express their personality and individuality, through their bikes. You can choose from colour, texture, size and frame format, wheel, model pedals, seat, height and accessories to create a bike that is just as you are: unique.

Check out the trend research: https://issuu.com/douglasabelino/docs/trendbook_on_my_way__final_

And the full project: https://www.behance.net/gallery/35758289/On-My-Way