Aaj Ki Deals is an indian e-commerce company focusing on online sales of electronic goods and variety of other products. Aajkideals.com is being rebranded as a pure Online Shopping with great Deals and Offers.
I did detailed case study thoroughly with a lot of symbols concerned with shopping and the experience of other online shopping brands. As a result of that I have found two main elements that need to be combined in a logo - Happy customers & shopping cart. This has become the basis for the logo and identity of the brand.
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