Starting from a careful lecture of a product/service offered by the client and after having analized its competition offer we have individuated the following necessities:
• a want to differ from the others, a need of originality and own identity. Namings of shops with articles for babies/kids are similar one to another and, what is more, they call client's attention more to famous brands they sell than to own personality;
• a need for a warm and emotional naming which leads the target to identify himself with the brand on an emotional level;
• to avoid limiting target just to the femine part of clients (mums) but to extend it also as to a male part of clients (fathers) as to other potential buyers of gifts related to the world of childhood (birthday gifts, christening gifts, anniversary presents etc.)
Concept "Cossets and cuddles"
The naming Cucicu for its vowel rhyme and its emotional connotation brings us directly to the baby's world. In a half way between a game and cuddles, between cossets and babbles, ispires liking and tenderness.
Complete project on Behance: http://bit.ly/UFoTwP
L or F like
Show and tell for designers
What are you working on? Dribbble is a community of designers sharing screenshots of their work, process, and projects.
Copyright © 2009–2017 Dribbble Holdings Ltd. All screenshots © their respective owners.