More than a year later…
During my stay my 5 weeks stay in New York (CooperType), back in summer 2013, I have designed a bespoke typeface for a large department store called originally BHV. The idea was to change his name to Le BHV Marais to connect it more to the great area of le Marais. The design agency Royalties worked on the identity, I worked on a unique typeface. The biggest challenge was to create optically correct diagonals for all letters such A, V, W, M and endings, something generally no easy to do. Well it was necessary in order to strengthen the concept of the slash used on the new identity-logotype.
Check more larger samples here + applications by Royalties, the design agency:
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