Borjomi 130
In 2020, Borjomi's anniversary is the 130th anniversary of production. In honor of this event, the brand decided to upgrade on the shelves, as if dressed up for the holiday. And despite the fact that the “anniversary” sounds old-fashioned, the new limited collection looks fresh and modern. Based on the “And you with character” communication platform, a design was developed for bottles and cans, taking into account the emotions of consumers, global trends and maintaining brand awareness.