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This was a rebrand I did for Mark Pi's fast food. I was inspired from urban, street-wear clothing and wanted to appeal to the fast paced lives of young adults.
The idea behind this idea was that Chinese food has become cliche with it's dragons and bamboo etc. So I wanted to step out of that box a little and ditch everything that had to do with traditional asian design to become a little more edgy.
See more on Behance! - http://www.behance.net/gallery/Mark-Pis-Rebrand/7016025
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