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My childhood friend just got licensed as a kettlebell instructor. And he has now opened up his own official kettlebell gym in our hometown.
Naturally, I had to work out some branding and merch concepts for him.
He wanted something with a revolutionary russian propaganda feel to it and the imagery of a man raising a kettlebell. But nothing that looked unnatural or "roided".
This is one of the concepts. If this version ends up as the official logo or for some merch is still to be decided, but this was my personal favorite.
L or F like