McCoy Logo

I had the pleasure of working with McCoy Memorial Baptist Church on the journey of establishing a new identity. I had to find a solution that conveyed both a history and established feeling as well as a new-ness of life and vitality. The theme I sought to communicate was "Established and Full of Life."

Also, because the name is so long, the community refers to the church as simply "McCoy." This solution offered a nod to the current usage in its emphasis of the name. The logo also operates as a wordmark when the mark is not present too.