LA monogram where the A forms the serif of the dominant L.
6 months ago
I can't see neither the L or the a, I see a reverted 7...
While the L/A is sort of hard to spot from a general perspective, there's something very intriguing about this mark.
This is feeling much, much stronger. The only bit of feedback I have is that the vertical stroke for the L – that bottom curve shouldn't be flat, it should follow the same curve as the stroke of the A. I think that would tuck together nicely, and feel far more elegant. Otherwise, I think this is pretty solid.
I love the approach of your logotype Rich, very close to japanese style and very smart. Strong work. Otherwise, i agree with @Dario Calonaci for this impression.
I see it, and I think it is very architectural, my only thought is maybe the whole monogram could be narrower, so a sharper incline for the A.
(I think also it doesn't matter that it is not an obvious LA, you might see it subconsciously).
Perhaps I shouldn't have labelled this as a monogram.
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