Lorenzo Bernardi


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The new brand identity of Cavassin Klamas Clinic brings the marble as the protagonist. It represents strength, quality and purity, making an analogy with the values of the clinic and also with the characteristics of healthy teeth.
Blue symbolizes life, trust, loyalty, wisdom and intelligence. In addition, it is considered beneficial for body and mind. In this identity, it was used with the purpose of transmitting the feeling of health, cleanliness and tranquility.
The typography chosen for the logo has contrast and personality, giving the feeling of confidence. It's style is cool and stylish. In addition to its aesthetic qualities, it is an easy and enjoyable font for reading.

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