AMOR FATI ambigram // Blackletter 07/15 - Logolounge 2020

Trend Report // Typography Logo Exercise ⠀

Very hard task here, I've tried to design an ambigram from scratch in the Blackletter trend style. Ambigram is a text that you flip and still can read the same word, I don't know if this kind of ambigram have a specific name: when you flip you read another word, so two words in one. Legibility of course isn't the best hehe; but I hope you still can see what I've done here! (Amor Fati is a reference for Nietzsche's concept, of course)

I don't know even if this is suitable as a logo, feel free for give me some advice; maybe is too complex and not easy reading. What do you people think? Would be nice to hear what you see on this typography :)

This side-project is meant to be an exercise on the logo trends of the year. As I've said on the previous posts, my motivation is just to study the trends and hopefully create interesting concepts using it as platform, experience some new styles, etc. I hope you enjoy this project with me (feel free for check the 1, 2, 3, 4, 5, and 6)!

(also I haven't any logo selected for this years publication, so maybe resentment could be a bit of motivation agent here haha)

Plus, I've decided to work on a fictional logo concept for each of the sections created for the Logolounge 2020 Trend Report.
So I'm excited to try this new stuff and hope you people are enjoying this quick journey with me as well! ⠀

Let me know what you think about this work, my friend :)
Feedback is really highly appreciated! ⠀

The description of the trend I'm following on this shot is above, I'd love to keep the discussion on this topic flow so here goes the text: ⠀

"Hard to throw too much shade at a font that was Europe’s only choice from the 12th to the 17th century. Blackletter fonts never completely vanished and became the preferred text for Germany, which probably explains its recent resurgence with the vast array of microbrew pubs dotting corners across the globe. It’s never truly been out of mind, serving as the font of choice for nameplates on hundreds of newspapers worldwide. It even worked pretty well on your diploma and for Disneyland, but how did it make the jump to AC/DC and Snoop Dog? Now that’s some kind of flexibility!

Though it’s no friend of legibility, it will never be accused of lacking personality. That may be the reason it’s on every designer’s casting call as we investigate counter measures to the blandification of wordmarks crafted from soulless sans serif sameness. The slab and angled strokes have a sharp graphic appeal that allow for abundant customization and retooling. Plenty of Blackletter inspired fonts are popping up with a myriad of weights, in-lines, swashes, ornaments and other iterations. It’s a perfect mouthpiece for demonstrating a client’s heritage, and craftsmanship and expresses both with inspired drama." ⠀

(article excerpt by Bill Gardner) ⠀

Breno Bitencourt
10+ years experience 1000+ logos DONE AWARD WINNING DESIGNER
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