Google Display Ads | Remarketing | FathomHQ

Google retargeting ads for fathomHQ, a reporting and financial analysis app for small businesses and their advisors. They were looking to target businesses in creative industries so wanted something with a little more personality that still fit with their overall brand aesthetic (clean and modern).

We tried some variations with the shapes and symbols that they had in their visual language, but everything felt either too messy or too bland. The isometric mocks were a great balance between being too bland (just copy on a colored or mixed colored background) and being too messy (shapes and colors everywhere!)