Epik logo guidelines

Epik logo design guidelines

Logo and visual style for a company with RC models product range. Epik company does "epic" work and sells "epic" products. This is what I wanted to express through visual style and branding. Epik products brings power, racing, speed and fun - they are not boring and so should Epik branding. The branding consist of two elements - handcrafted Epik wordmark which reflects passion for speed and associated text. Text is always associated to content of particular application. For example on compliment card is used Epik + THANK YOU, on business card it is Epik + BUSINESS CARD. And there are dozens of another examples, such as:

Epik RACE
Epik SERVICES
Epik DEAL
Epik PRICE LIST
Epik PRODUCT
Epik EVENT
Epik SHOP

This shot is crop from visual style presentation.

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