A project encompassing different areas of graphic design. The task was to create a logo for a fictional company and apply that to a magazine advertisement, a direct mailer and package design.
The brand is a fictional cereal company called Surprise. They provide clean healthy energy for the everyday thrill seeker. The grittiness of the designs captured the spirit of the adventurer. The mountains portrayed in the logo depict the desire for thrill in the target audience.
Various sizes (Fall 2012)
7 months ago
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