so i had to do a little TGIF/ weekend promo email, and these can be a little tricky. 1. all text has to be html because it's going out to lots of countries 2. no gender or niche specific images since i'm doing one upgrade email that's going to loads of niche sites 3. need to keep simple as possible with a strong call to action, while trying to make something fresh each time. also do the copywriting on these emails, I just get a request, 'hey need a labor day email' or some obscure holiday. I tried to keep the bottom text, while readable, more demure so the button would stand out
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