ALPS Logo Redesign

ALPS Logo Redesign

Haven't posted anything up in awhile so here goes.

Thought it would be fun to play around with a redesign for a local pancake house that has a fairly out of date logo. Great food and good hang out if you are ever in the Chicago area. Wanted to make it feel a little more like a black diamond marker you would see on the slopes.

Left some sharper edges on the black & white version since I wasn't sure which I liked better. The harsh sharp or the rounded since the logo text is round.


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