Logo Construction

So we’ve spend some time tweaking the fff logo to work better at smaller sizes, and indeed overall.

The vector outlines were in a little bit of a mess, so they were simplified right down. The spacing was increased between the ‘f’s and the width of the stem leading into the ball terminals was increased so they don’t get lost when the logo is small or reversed. This was also changed into a more gradual curve rather than straight from thick to thin monoline.

The left is how the logo was previously and the right is the new version overlaid on top of the old one. These are the real construction lines screenshotted (is that a word?) from Glyphs app. Check out the @2x.

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