BB Hearty Butterfly // Mazes 02/15 - Logolounge 2020 ⠀

Logo Trend Report // BB Exercise ⠀

As I said in the last shot, this side-project is meant to be an exercise on the logo trends of the year.
(since I haven't any logo selected for this years publication haha) ⠀

The concept here is two B + wings, kind of heart shaped crossed together to ressemble a butterfly shape. I hope you like the depth and perspective effect the gradient and gray line segments gave to the maze shape. ⠀

Do you think this could be simple enought to be used on a real logo? ⠀

Plus, I've decided to work on a fictional logo concept for each of the sections created for the Logolounge 2020 Trend Report.
I'm excited to try this new stuff and hope you guys enjoy this quick journey with me as well! ⠀

The description of the trend I'm following on this shot is above, I'd love to keep the discussion on this topic flow so here goes the text: ⠀

"Mazes and their inception have always puzzled me. In classical times, I can imagine them being laid out and pruned within an inch of their life to amuse the owner of some well-healed estate. On the other hand, I can see that they could have been a way for the elite to dispose of boorish guests that had tested their limits. ⠀

Whether you look at a maze as a delight, a mystery, or a punishment it is a challenge that visually represents many of the objectives a client may wish to associate with their brand. As a rule these marks are a continuation of the monoline aesthetic with an even distribution of positive and negative weight. ⠀

Some of these marks identify a path that enters at point A and exits at point B, while others guide you directly into a blind dead end or a goal or starting point, depending on the perspective. Either way there is a specific pathway that leads you to a timely completion of your task. Having a guide for the journey that might otherwise be interminable is the underlying promise these marks address. As addictive as click bait, they invite a consumer to visually trace their route, demonstrating it’s much easier to find your way to freedom with a birds eye-perspective of the challenge." ⠀

(article excerpt by Bill Gardner) ⠀

Let me know what you think about this work, my friend :)
Feedback is really highly appreciated! ⠀

Breno Bitencourt
10+ years experience 1000+ logos DONE AWARD WINNING DESIGNER

More by Breno Bitencourt

View profile

  • You might also like