M&D process/thinking

M_d_thinking

4 Responses

  1. Robbie Manson Robbie Manson

    In progress logo work for a friend's mediation company. Thought it might be interesting just to take screenshots in Illustrator as I work through this first pass and stitch them together to show some process/thinking.

    Mantras I've pulled out of the full brief to help guide things: strong but not dominating, mature but not antiquated, modern but not pretentious, smart but not condescending.

    I think there's promising stuff here, but keen now to explore a mark specifically around the concept of resolution/joining or positivity/hope.

    8 months ago

  2. Patrick Johnson Patrick Johnson

    The late 30s early 40s look great. Also 54 looks great if a little a bit...hipster - http://laughingsquid.com/the-hipster-logo-design-guide-on-how-to-create-an-artisanal-logo/.

    8 months ago

  3. Robbie Manson Robbie Manson

    @Patrick Johnson Haha, yeah... I distinctly remember 54 being a bit of a frustration thing; felt like I just had to get that obvious next step out of my system.

    8 months ago

  4. Carried on grinding out variations on the monogram from the first batch of concepts. 01-08 just feel too aggressive. 12 onwards feel better, but putting any of these monograms into a containing shape feels like a hack; a tell-tale sign that something really just isn't working. Also, adding colour is cheating.

    7 months ago

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