Ideasoft - Illustrations
Hi! š¤
IdeaSoft is an eCommerce platform that has helped thousands of entrepreneurs carry out their business online since 2005. Various entities have awarded IdeaSoft for its technology. It's listed twice in the list of fastest-growing companies in Turkey.
The Problem:
An old website that was not representative of IdeaSoft's vision.
The design elements, such as typography, colours or icons, lacked modernity.
The flow of the website didn't provide enough customer conversion.
The Brief:
To create a modern and colourful website with more illustrations.
To showcase authentic customer experiences for potential customers.
To adapt a visual tone that is suitable for IdeaSoft's target customer base, small business owners.
The Solution:
Prepared different wireframe kits to shape the website as its business progresses. This way, they'll be able to add new sections or create new pages if needed, all will be cohesive with the design style we've created.
Despite the brief of "localizing" the illustration style, where we were asked to add more Turkish influences to the compositions, we went with a much-simplified style. Simple and ambiguous arrangements helped us achieve a modern look.
We've created a layout that's easy to follow and full of CTA's for conversion.
We have implemented four micro-animations to add more movement and to contrast with static design elements.