Season 2 of the Overtime podcast is here! Listen to the first episode with Meg Robichaud now.
I've been experimenting with ways of communicating our success rate (vs attempt rate) of our signup form. I've always loved bullet charts — and they definitely fit the bill. I wanted to communicate our current success rate, compare against a previous value, and gauge against a known good range.
Unfortunately I found most bullet charts almost impossible to decipher without deeply investigating their origin, so I spent some time today and came up with this layout. I'm pretty happy with it thus far.
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