The brand architecture firm went through a whole new study based on the concept of the word IDEA, which is thought in English. The symbol represents a developed thought bubble or speech, which is the visual representation of when one feels "insight", or an idea. The colors used are yellow in the brand that expresses attention, and navy blue, which works with the seriousness and commitment of the studio. The brand itself is applied in 8 formats mutants, giving the design of the different sectors of architecture.
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