Wait Wait... Don't Tell Me! Rebrand

Waitwait_logo

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  1. Mike Casebolt Mike Casebolt

    Finally glad to be able to post the rebrand I worked closely with NPR, Wait Wait... Don't Tell Me!, Katie Burk, and the internal design team at NPR. There are some more print items I didn't include but once I get some samples I'll post more.

    Here's some posts about the rebranding:

    This is NPR blog

    Brand New

    There were many challenges to overcome on this project: from designing a bold icon that is unique enough that it could be used on its own to organizing the typography of the name of the show with the tagline and making sure it had proper hierarchy.

    After the first two rounds of concepting ideas, the team at NPR and myself started figuring out what was working and what wasn’t. For the icon development it was easy to get sucked into making iconic radio icons, but that wasn’t representing the show enough. So,we pulled iconic pieces from the show, such as a service bell. This helped us head in a great direction and set a style as we went for one last round of concepting. I started to think more about the show: how it’s fun, witty, and taking weekly news reports and turning them into a game show. The next step was to sketch in my notebook some rough ideas of newspapers and then combine it with the shape of an exclamation point. This helped combine the idea of news and carrying over the exclamation point from the brand name to create a bold icon that can be used to represent the show.

    When laying out the type, I had to figure out the right balance of the type from being centered or left justified. Also, I had to take into account how the tagline will work with the layout of the type. After a lot of work with different typefaces and custom type, I decided simple and clean was the best approach for this brand. I kept the type left justified because when centering the type the ellipsis after “Wait Wait…” would make everything look off balance. I added proper spacing for the type based off the icon because I wanted to make sure that was the main focus of the overall brand.

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    8 months ago

  2. John Wilson John Wilson

    This is excellent man!

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    8 months ago

  3. Kassie Wright Kassie Wright

    SO great!

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    8 months ago

  4. Andrew Littmann Andrew Littmann

    Really nice job man! That mark is so awesome...instantly classic.

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    8 months ago

  5. Abe Vizcarra Abe Vizcarra

    Saw this on Brand New today. Excellent work dude.

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    8 months ago

  6. Drew Roper Drew Roper

    Love it.

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    8 months ago

  7. Caleb Royce Lummer Caleb Royce Lummer

    so awesome Mike. great stuff buddy!

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    8 months ago

  8. Hunter P Murphy Hunter P Murphy

    I was so stoked when I saw that on this weekend's podcast!

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    8 months ago

  9. Mat Helme Mat Helme

    Your a machine @Mike Casebolt !

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    8 months ago

  10. Matthew Spiel Matthew Spiel

    I love this show, and I love this work. Way to go man!

    Did you at least get Carl to redo your voice mail greeting through all of this?

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    8 months ago

  11. Luma Vine Luma Vine

    Awesome work my friend! Love the show, although I don't often have time to listen. You captured it perfectly! KudoS!

    8 months ago

  12. Michael Smith Michael Smith

    That mark is too too good.

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    8 months ago

  13. Derrick Kempf Derrick Kempf

    Well done. I love the color palette. Great to see this discussed on Brand New as well!

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    8 months ago

  14. Mike Casebolt Mike Casebolt

    haha @Matthew Spiel I wish! I'm trying to get them to have a live show in Colorado.

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    8 months ago

  15. Cage Cage

    Great work Mike.

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    8 months ago

  16. Mackey Saturday Mackey Saturday

    Well done Mike.

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    8 months ago

  17. brian hurst brian hurst

    noticed that in the podcast. really dig the new look. nice work.

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    8 months ago

  18. Justin Harrell Justin Harrell

    Very nice!

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    8 months ago

  19. Chet Loesing Chet Loesing

    Great work. Must be cool to see it on all the collateral! Did you work on any of that?

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    8 months ago

  20. Mike Casebolt Mike Casebolt

    Thanks @Chet Loesing I mocked up all of the collateral, provided a style guide for the brand and the internal design team at NPR finalized what was printed. Some stuff changed and others didn't. What I posted was from my mock ups.

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    8 months ago

  21. Eric Stanley Eric Stanley

    Such a solid mark my friend! Thanks for sharing the process and images, always a fan of seeing the journey to the end result of a design.

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    8 months ago

  22. Alex Miller Alex Miller

    Love it!

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    8 months ago

  23. Chet Loesing Chet Loesing

    Think you'll be getting more NPR work?

    8 months ago

  24. Joris Rigerl Joris Rigerl

    Great job. Really appreciate you giving some insights into the process as well, that's rare on dribbble nowadays.

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    8 months ago

  25. Susanna Baird Susanna Baird

    Thanks for posting, we shared the shot in this week's Replay. http://blog.dribbble.com/post/60758942392/weekly-replay

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    8 months ago

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