Jacobo Ibárrez

Pirelli

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Pirelli tyres minimal block p ibarrez identity logo bob noorda massimo vignelli salvatore gregorietti pirelli

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"Pirelli breaks a lot of typographic rules with its overly stretched P; the longer the word, the more horizontal it becomes and the less functional it is. It breaks all conventions. It’s kind of ugly in its weirdness, which probably would have never got through a boardroom now. It’s part of its charm and distinctiveness." Angus Hyland

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